Hear it. Practise it. Make the call.
Cold call opener:the first 15 seconds.
Hear a B2B cold call opener for a sales leader whose team may be missing target accounts.
Alex asks who makes the first call, then waits for the answer. This 35-second lesson shows the opening and the next question in an illustrative conversation.
Say it out loud
Copy the opening exchange
Alex: Hi Sam, Alex at CallTeam. When there is a company you would like to win, who makes the first call?
Buyer: Our reps do.
Alex: When they are busy closing deals, do they still get through that list?
Replace Sam with your buyer’s name. Leave a pause after each question.
Read the full script and buyer replies →Use the answer to choose your next line
Where to pause.
What to listen for.
When this opener fits: you provide outbound sales support and are calling a sales leader about accounts their team wants to win. For another offer, name a task that buyer actually owns.
- “Who makes the first call?” → Pause.Stop speaking after the question. Listen for who owns the outreach. If another person handles it, ask who you should speak with.
- “Our reps do.” → Ask about coverage.“When they are busy closing deals, do they still get through that list?” Pause again. Let the buyer tell you whether anything is being missed.
- “Some accounts get pushed back.” → Ask “Which ones?”A named account group gives the conversation a direction. If the buyer says the list is covered, thank them and finish the call.
Prepare the next part of the call
Choose the prospect.
Handle the response.
Read the video transcript
Your cold call opener needs to start a conversation. Here is an example. Hi Sam, Alex at CallTeam. When there is a company you would like to win, who makes the first call? Then pause. The buyer says, Our reps do. You ask, When they are busy closing deals, do they still get through that list? Now listen. If accounts are being missed, ask which ones. If the team has it covered, thank them and move on. Practise the opening until it sounds like you.
About CallTeam
B2B lead generation.
Human cold calling.
CallTeam helps businesses reach suitable buyers through prospect research, human cold calling, follow-up and B2B appointment setting. Our outsourced SDR services connect the target account list, call script, qualification and meeting handoff.
Before calling, we agree on the offer, buyer roles and what makes a meeting useful. The salesperson receives the buyer’s context and agreed next step. This lesson shows one part of that approach.
Review our published campaign case studies →
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