Managed B2B sales development

Your outsourced SDR and BDR team. More qualified sales conversations.

CallTeam researches your target accounts, reaches decision-makers, follows up, qualifies interest, and books meetings with useful context.

Your salespeople focus on the conversations and deals they can close. We manage the prospecting work that gets them there.

Canada · United States · International B2B markets
500,000+outbound calls
1,000+sellers coached
150+companies supported
Nearly 20 yearssales experience

Relevant conversations. Measurable progress.

Each campaign starts with a specific offer and buyer. Here is what that work produced in two different markets.

SaaS · Location intelligence

11 qualified demos
in a 90-day campaign

Focused targeting and calling connected a complex real estate data platform to buyers with a relevant use case.

4 sales opportunities2 customers signed within six months
Read the SaaS campaign →
Cybersecurity · Manufacturing buyers

9 qualified appointments
in the first 90 days

The conversation connected security to production uptime, recovery, and the manufacturer's current situation.

3 sales opportunitiesIncluding a prospect considering a provider change
Read the manufacturing campaign →

These are individual campaign results, with the timeframes shown. Your results depend on the market, offer, qualification standard, and sales follow-through.

What are outsourced SDR and BDR services?

Outsourced SDR and BDR services give your company a managed team for finding, reaching, and qualifying potential buyers. CallTeam runs the agreed work before the sales meeting. Your team owns discovery, proposals, negotiation, and closing.

SDR · Sales development representative

Develop and qualify sales conversations.

SDR work can cover outbound prospects or incoming leads: research, outreach, response handling, follow-up, qualification, and scheduling.

BDR · Business development representative

Open conversations with new accounts.

BDR work often focuses on new-business outbound: choose suitable companies, find the right people, introduce the offer, and build interest.

Titles vary by company and the responsibilities overlap. We agree exactly what your campaign needs, who owns it, and what makes a meeting qualified.

Looking specifically for booked meetings? See B2B appointment setting. Need someone to work incoming inquiries? Read our inbound lead follow-up guide.

Reach the accounts that do not know you yet.

Waiting for referrals leaves good-fit companies outside your pipeline. BDR outsourcing creates a deliberate route into new accounts, buyer groups, or markets.

We turn your offer into a reason to talk, identify the relevant decision-makers, and follow up on what the conversation reveals. A referral, a timing signal, or an objection becomes a next action.

Expanding into the United States? We can scope a focused market-entry campaign around the buyers you need to reach.

One connected process, from your offer to the handoff.

You should know what happens before, during, and after the calls. We agree the audience, message, systems, and qualification standard before execution.

YOUR CAMPAIGN WORKFLOWPREPARE · EXECUTE · IMPROVE
01 · UNDERSTAND

Learn your offer

Define the buyer's problem, your proof, approved claims, objections, and reason to act.

02 · PREPARE

Build the campaign

Confirm accounts, contacts, talk track, follow-up, qualification, CRM fields, and calendars.

03 · REACH

Work the market

Call, listen, handle responses and referrals, and follow up through agreed channels.

04 · QUALIFY

Book with context

Confirm fit and purpose, schedule the meeting, and pass useful notes to your team.

05 · REFINE

Use what we learn

Review response patterns, data quality, buyer language, and opportunities to improve.

CallTeam manages

The agreed research, list work, calling, follow-up, response handling, qualification, scheduling, reporting, and campaign improvements.

Your company owns

The offer, pricing, product knowledge, approved proof, key campaign decisions, sales availability, and the work required to close.

Know why the buyer agreed to talk.

Your salespeople need the business reason behind a meeting. We agree the qualification questions and handoff fields so they can prepare a focused conversation.

Notes and outcomes move through the agreed CRM or reporting workflow. Meeting confirmation, follow-up, and no-show recovery keep the next action visible.

See our practical qualification standard and SDR-to-sales handoff guide.

MEETING HANDOFFExample fields, tailored to your campaign
Account fit
Why this company belongs in your target market.
Buyer role
What the contact owns, influences, or can help route.
Business reason
The need, problem, or change worth discussing.
Current approach
Relevant provider, process, objections, and alternatives.
Timing and next step
What is known, what needs discovery, and the agreed meeting purpose.

Choose the work you want your team to own.

An internal SDR can be the right investment. The decision includes management, training, data, systems, and daily follow-through alongside the hire.

Responsibilities under four sales development models
ModelWhat you getWhat you manage
Internal SDR teamEmployees who can build deep product knowledge and take on wider internal responsibilities.Recruiting, compensation, onboarding, data, tools, coaching, management, and continuity.
Freelance callerFlexible calling capacity for a defined task or temporary project.The strategy, list, talk track, qualification rules, supervision, and handoff process.
Software toolsData, sequencing, dialling, automation, and workflow support.The people, campaign decisions, conversations, responses, qualification, and daily work.

Weighing a hire against outsourcing? Read our outsourced SDR versus in-house comparison.

A clear starting price. A scope built around the work.

CAMPAIGN-READY MANAGED PROGRAMUS$4,000per month, starting rate

For a clear B2B offer, defined market, target accounts or contacts ready to activate, CRM and calendar access, and a sales team ready for meetings.

Most programs begin with an initial three-month engagement.

See the full pricing and scope →

What is included

Campaign assessment, market alignment, call strategy, scripts, human calling, follow-up, qualification, scheduling, meeting confirmation, no-show recovery, CRM handoff, weekly reporting, and ongoing improvement.

What can expand the scope

Fresh prospect research, data licensing, validation, list volume, additional markets, greater calling capacity, deeper qualification, and more complex CRM or reporting needs.

The starting rate assumes your target accounts or contact data are ready. We confirm the workload and final price before work begins.

Your team can sell. It needs more of the right conversations.

Founder-led and lean teams

You can close good opportunities, but prospecting, list work, and follow-up compete with everything else.

SaaS, technology and B2B services

Your offer needs the right buyer, a clear business reason, thoughtful qualification, and a useful handoff.

New segments and markets

You want real buyer feedback before committing to a larger internal sales development team.

Bring an offer you can stand behind and a team ready to follow through.

We need a definable buyer, credible proof, timely approvals, and people available for meetings. If those foundations are missing, we should address them before starting outreach.

See the activity. Understand what is moving.

Reporting should help you make a decision. We connect the daily work to buyer responses, accepted meetings, and the next campaign adjustment.

ACCOUNT QUALITY

Are we reaching the right people?

Usable records, relevant roles, reachable contacts, referrals, and account fit.

BUYER RESPONSE

What earns a conversation?

Live conversations, objections, business needs, timing signals, and follow-up reasons.

MEETING QUALITY

Is the handoff useful?

Agreed criteria, qualification notes, attendance, clear next steps, and your team's feedback.

SALES PROGRESS

What happens after the meeting?

Opportunity updates from your team, segment performance, and movement through your sales process.

AI-assisted preparation. Human-led conversations.

Technology can support research, data organization, account priorities, and call preparation. People listen, handle objections, qualify interest, and agree the next step. Explore our AI lead generation services for deeper account intelligence.

Direct answers before you outsource sales development.

What are outsourced SDR services?

Outsourced SDR services give a company a managed sales development function. CallTeam handles agreed targeting, research, calling, follow-up, qualification, meeting scheduling, CRM handoff, and reporting. Your team owns discovery, proposals, negotiation, and closing.

What are outsourced BDR services?

Outsourced BDR services focus on finding and developing new business opportunities. CallTeam identifies suitable companies and buyers, opens outbound conversations, follows up, qualifies the response, and arranges an agreed next step with your sales team.

What is the difference between an SDR and a BDR?

SDR means sales development representative. BDR means business development representative. Companies use the titles differently: SDR can cover inbound or outbound development, while BDR often refers to new-business outbound prospecting. Responsibilities overlap, so CallTeam defines the work and meeting standard before launch.

How is SDR outsourcing different from appointment setting?

Appointment setting focuses on earning and scheduling qualified sales meetings. SDR outsourcing covers the work around that outcome too: target-account preparation, outreach, response handling, follow-up, qualification, CRM workflow, reporting, and campaign improvement.

How much do outsourced SDR and BDR services cost?

CallTeam managed outbound programs start at US$4,000 per month for a campaign-ready company with a clear offer, defined market, target accounts or contacts ready to activate, CRM and calendar access, and a sales team ready for meetings. Fresh prospect research, data, additional markets, and expanded capacity are priced into the final scope.

Does the starting price include a new prospect list?

The US$4,000 starting program assumes target accounts or contact data are ready to activate. CallTeam can build or refine a prospect list when needed. Research, data licensing, validation, and list volume are priced into the final scope.

Who manages the campaign and approves the messaging?

CallTeam manages the agreed daily execution, follow-up, qualification, reporting, and improvement. Your team approves the offer, claims, proof, talk track, qualification questions, and meeting standard. You also provide sales availability and handle opportunities after handoff.

How does CallTeam qualify a meeting?

We agree the standard before launch. It can include company fit, buyer role, business need, current approach, interest, timing, decision process, and a clear purpose for the next conversation. The buyer must understand and accept that next step.

Can CallTeam work inside our CRM?

Yes, with agreed access, permissions, fields, and operating rules. We confirm how records, outcomes, notes, and next actions reach your team before launch. If direct CRM access is unsuitable, we agree another structured reporting and handoff process.

Do outsourced SDRs and BDRs use cold calling or email?

CallTeam is calling-led. Live conversations help establish fit, objections, referrals, timing, and interest. Approved email follow-up and other agreed channels can support the campaign. The channel mix, infrastructure, permissions, and boundaries are defined in the scope.

Is the outreach done by people or AI?

People handle CallTeam sales conversations, objections, qualification, and next-step agreement. AI can assist with account research, data organization, priorities, call preparation, and note structure. Human judgment stays central to the conversation.

How quickly can an outsourced SDR campaign launch?

The launch date depends on the readiness of your offer, audience, contact data, approvals, systems, and calendars. We review those inputs and agree a launch plan before execution. Research or workflow setup can add preparation time.

How long is the initial engagement?

Most CallTeam managed outbound programs begin with an initial three-month engagement. That allows time to launch, learn from buyer conversations, refine the campaign, and assess meaningful results. The scope and terms are agreed before work begins.

What reporting will we receive?

Reporting is agreed for the engagement and connects activity to conversations, qualification, meetings, follow-up, and market feedback. Weekly reporting is included in the starting managed program. Opportunity updates from your sales team help show what happens after the handoff.

Which companies and markets does CallTeam support?

CallTeam supports B2B companies in Canada, the United States, and international markets. Relevant engagements include SaaS, technology, cybersecurity, financial services, professional services, and market expansion. Each campaign is scoped around its offer, target buyers, geography, and qualification needs.

Can CallTeam follow up with inbound or dormant leads?

Yes, an agreed engagement can work with inbound inquiries, event lists, dormant opportunities, or existing CRM contacts as well as new target accounts. We define the response workflow, priority, qualification, and handoff for that audience before launch.

When should we hire an internal SDR instead?

An internal team can be a better fit when you have a proven playbook, dedicated sales development leadership, enough ongoing work, and the ability to recruit, train, equip, and coach the team. Outsourcing fits companies that want the agreed front-end sales work managed externally.

How do we get started?

Book a strategy call and tell us what you sell, who buys it, where you want to grow, and what sales development work needs support. CallTeam reviews your market, data, qualification standard, systems, and sales capacity, then recommends the scope.

Give your salespeople more time to sell.

Tell us what you sell, who you need to reach, and where prospecting is slowing you down. Let’s work out how CallTeam can help you move forward.

Book a Free Strategy Call

Tell us where your pipeline is breaking.

Need more leads, more calls, more booked appointments, better sales execution, or a stronger pipeline system? Send a message and we will get back to you.

We'll reply within one business day.