Real cold call scripts for booking better conversations.

Copy the exact structure, adapt it to your market, and use it for appointment setting, demo booking, qualification and discovery. Every resource explains the buyer, ICP, questions, objections and strategy behind the words.

Find the script that matches the conversation.

Showing all 100 scripts

CybersecurityBlind-spot and diagnostic-led

Cybersecurity Cold Call Script for Risk Assessments

Use this free cybersecurity cold call script to reach CISOs and IT leaders, qualify security-assessment opportunities, handle MSP objections and book a focused discovery call.

Buyer
CISO, VP Information Security
Objective
Book a security-assessment discovery call
Open the free script →
IT OperationsCurrent-system and operational-friction-led

ITSM Software Cold Call Script for IT Leaders

Use this free ITSM cold call script to reach IT leaders, uncover service-desk friction, handle incumbent-platform objections and book a workflow-focused software demo.

Buyer
CIO, IT Director
Objective
Book an ITSM discovery call and workflow demonstration
Open the free script →
Cloud and IT InfrastructureTechnical current-state-led

Technical Cloud Migration Discovery Call Script

Use this cloud migration discovery call script to reach cloud architects and infrastructure leaders, qualify technical risk and book a focused working session.

Buyer
Director of Cloud Engineering, Enterprise Architect
Objective
Book a technical cloud-migration discovery session
Open the free script →
Travel TechnologyCurrent-system diagnostic

Tourism Booking Software Cold Call Script

Use this booking software cold call script to reach tour operators and attractions, uncover fragmented booking work and book a tailored product demonstration.

Buyer
Owner, General Manager
Objective
Book a tailored booking-software demonstration
Open the free script →
Workforce TechnologyOperational-gap-led

Frontline Workforce Software Cold Call Script

Use this frontline workforce software cold call script to reach operations leaders, uncover deskless communication gaps and book a workflow demonstration.

Buyer
VP Operations, Plant Manager
Objective
Book a frontline workflow demonstration
Open the free script →
Fulfillment and Ecommerce OperationsIncumbent-friction-led

3PL Cold Call Script for Fulfillment Sales

Use this 3PL cold call script to reach ecommerce operations leaders, uncover fulfillment problems and book a focused diagnostic with a qualified brand.

Buyer
COO, VP Operations
Objective
Book a fulfillment diagnostic and fit call
Open the free script →
Field Operations SoftwareData-journey-led

Field Inspection Software Cold Call Script

Use this field service software cold call script to reach operations leaders, uncover inspection-data delays and book a field-workflow demonstration.

Buyer
Field Operations Director, Inspection Manager
Objective
Book a field-workflow demonstration
Open the free script →
PropTechVisible-operational-problem-led

Parcel Locker Cold Call Script for Property Managers

Use this parcel locker cold call script to reach property managers, uncover package-handling problems and book a portfolio review or site assessment.

Buyer
Property Manager, Director of Residential Operations
Objective
Book a property-needs review or site assessment
Open the free script →
HR TechnologyWorkflow-pressure diagnostic

AI Recruiting Software Cold Call Script for HR Buyers

Use this AI recruiting software cold call script to reach talent leaders, qualify hiring-workflow pressure and book a focused product demonstration.

Buyer
Chief Human Resources Officer, VP Talent Acquisition
Objective
Book a recruiting-workflow discovery and demonstration
Open the free script →
Gaming ComplianceMarket-entry and workload diagnostic

Gaming Licensing Services Cold Call Script

Use this free gaming licensing cold call script to reach compliance and legal leaders, qualify market-entry pressure and book a focused discovery call.

Buyer
Chief Compliance Officer, Licensing Director
Objective
Book a licensing-process discovery call
Open the free script →
Ecommerce TechnologyProduct-confidence diagnostic

Augmented Reality Ecommerce Cold Call Script

Use this free augmented reality ecommerce cold call script to reach digital-commerce leaders, qualify visualization needs and book a focused product demo.

Buyer
VP Ecommerce, Ecommerce Director
Objective
Book an AR-commerce use-case demonstration
Open the free script →
Recruitment ServicesHiring-pressure and capacity diagnostic

Recruitment Agency Cold Call Script for Global Hiring

Use this free recruitment agency cold call script to reach talent leaders, qualify hiring pressure and book meetings for global recruiting services.

Buyer
Chief Human Resources Officer, VP People
Objective
Book a recruiting-capacity discovery meeting
Open the free script →
Governance, Risk and ComplianceControl-evidence workflow diagnostic

GRC Software Cold Call Script for Compliance Leaders

Use this free GRC software cold call script to reach compliance and risk leaders, qualify control-workflow problems and book a focused software demo.

Buyer
Chief Compliance Officer, Chief Risk Officer
Objective
Book a control-workflow discovery and GRC demonstration
Open the free script →
Property and Facilities ServicesCoverage and contingency diagnostic

Property Restoration Cold Call Script for Managers

Use this free property restoration cold call script to reach property and facilities managers, qualify vendor coverage and book a readiness meeting.

Buyer
Property Manager, Facilities Director
Objective
Book an emergency-vendor readiness review
Open the free script →
Customer Experience TechnologyService-volume and escalation diagnostic

AI Customer Support Software Cold Call Script

Use this free AI customer support software cold call script to reach CX and support leaders, qualify service pressure and book a workflow demo.

Buyer
Chief Customer Officer, VP Customer Experience
Objective
Book an AI support-workflow discovery and demonstration
Open the free script →
Compliance Training TechnologyQualification-evidence and workflow diagnostic

Compliance Training Software Cold Call Script

Use this free compliance training software cold call script to reach compliance and quality leaders, qualify training evidence needs and book a demo.

Buyer
Chief Compliance Officer, VP Quality
Objective
Book a compliance-training workflow demonstration
Open the free script →
Maintenance Management SoftwareMaintenance-planning and adoption diagnostic

CMMS Cold Call Script for Maintenance Leaders

Use this free CMMS cold call script to reach maintenance and plant leaders, qualify work-order pressure and book a maintenance workflow demo.

Buyer
Plant Manager, Maintenance Director
Objective
Book a CMMS workflow discovery and demonstration
Open the free script →
Digital Marketing ServicesCommercial-measure and account-review diagnostic

Digital Marketing Agency Cold Call Script

Use this free digital marketing agency cold call script to reach marketing leaders, qualify paid-media pressure and book a focused account review.

Buyer
Chief Marketing Officer, VP Marketing
Objective
Book a paid-media account and measurement review
Open the free script →
Mergers and Acquisitions AdvisoryPermission-based strategic-options conversation

M&A Advisor Cold Call Script for Business Owners

Use this free M&A advisor cold call script to reach business owners, discuss strategic options carefully and book a confidential fit conversation.

Buyer
Founder, Business Owner
Objective
Book a confidential strategic-options fit conversation
Open the free script →
Managed IT ServicesCoverage-gap and service-review diagnostic

MSP Cold Call Script for Managed IT Services

Use this free MSP cold call script to reach IT and operations leaders, qualify managed IT needs and book credible service review meetings.

Buyer
Chief Information Officer, IT Director
Objective
Book a managed IT service review or MSP discovery meeting
Open the free script →
B2B Lead Generation ServicesPipeline constraint and outbound-fit diagnostic

Lead Generation Agency Cold Call Script

Use this free lead generation cold call script to reach revenue leaders, qualify pipeline gaps and book appointment-setting discovery meetings.

Buyer
Chief Revenue Officer, VP Sales
Objective
Book a qualified B2B lead generation or appointment-setting discovery call
Open the free script →
Custom Software DevelopmentDelivery constraint and build-versus-buy diagnostic

Custom Software Development Cold Call Script

Use this free custom software development cold call script to reach technology leaders, qualify delivery needs and book a credible discovery call.

Buyer
Chief Technology Officer, Chief Information Officer
Objective
Book a custom software development discovery or technical scoping call
Open the free script →
Business Process OutsourcingProcess suitability and operating-control diagnostic

BPO Services Cold Call Script for Outsourcing

Use this free BPO cold call script to reach operations and finance leaders, qualify outsourcing needs and book a process discovery meeting.

Buyer
Chief Operating Officer, Chief Financial Officer
Objective
Book a BPO process discovery and outsourcing-fit meeting
Open the free script →
Marketing Automation ConsultingProblem-led marketing workflow review

Marketing Automation Consulting Cold Call Script

Use this free marketing automation cold call script to uncover CRM, lead routing and follow-up gaps and book a focused workflow review.

Buyer
Chief Marketing Officer, VP Marketing
Objective
Book a focused marketing automation workflow review
Open the free script →
Business Intelligence SoftwareDecision-led reporting discovery

Business Intelligence Software Cold Call Script

Use this free business intelligence cold call script to uncover reporting delays, qualify an analytics use case and book a focused BI software demo.

Buyer
Chief Financial Officer, Chief Information Officer
Objective
Book a qualified BI software discovery call or focused demo
Open the free script →
HRIS Implementation ServicesRollout-stage HRIS discovery

HRIS Implementation Services Cold Call Script

Use this free HRIS cold call script to find rollout, adoption and workflow gaps and book a focused implementation services discovery call.

Buyer
Chief Human Resources Officer, VP People
Objective
Book a qualified HRIS implementation or optimization discovery call
Open the free script →
Fractional CMO ServicesLeadership-gap executive discovery

Fractional CMO Services Cold Call Script

Use this free fractional CMO cold call script to uncover a marketing leadership gap and book a focused conversation with founders and growth leaders.

Buyer
Founder, Chief Executive Officer
Objective
Book a qualified fractional marketing leadership discovery call
Open the free script →
vCISO ServicesExecutive accountability and ownership-led

vCISO Services Cold Call Script for CEOs

Use this vCISO cold call script to reach CEOs, uncover security leadership gaps, qualify the current ownership model and book a focused review.

Buyer
Chief Executive Officer, Founder
Objective
Book an executive security-leadership review
Open the free script →
Accounts Payable AutomationInvoice workflow and exception-led

Accounts Payable Automation Cold Call Script for CFOs

Use this accounts payable automation cold call script to reach CFOs, expose invoice workflow friction and qualify a focused AP software demonstration.

Buyer
Chief Financial Officer, Controller
Objective
Book an accounts payable workflow review and focused software demo
Open the free script →
EHR and Healthcare InteroperabilityClinical workflow and data-movement-led

EHR Software Cold Call Script for Healthcare CIOs

Use this EHR software cold call script to reach healthcare CIOs, uncover interoperability friction and qualify a focused clinical workflow review.

Buyer
Chief Information Officer, Chief Medical Information Officer
Objective
Book an EHR interoperability and workflow discovery session
Open the free script →
CMMC Compliance ServicesContract scope and evidence-readiness-led

CMMC Compliance Cold Call Script for Manufacturers

Use this CMMC cold call script to reach defense manufacturers, qualify scope and evidence ownership, and book a focused readiness conversation.

Buyer
Chief Information Security Officer, Chief Information Officer
Objective
Book a CMMC scope and readiness review
Open the free script →
Warehouse StaffingShift coverage and hiring-volume-led

Warehouse Staffing Cold Call Script for Logistics

Use this warehouse staffing cold call script to qualify shift coverage, hiring volume and start dates with logistics and distribution employers.

Buyer
Chief Human Resources Officer, VP People
Objective
Book a warehouse staffing capacity and role review
Open the free script →
Workflow Automation SoftwareOne-workflow problem-led

Workflow Automation Cold Call Script for COOs

Use this workflow automation cold call script to reach COOs, uncover one manual process and qualify a focused software demonstration.

Buyer
Chief Operating Officer, VP Operations
Objective
Book a focused workflow discovery and software demo
Open the free script →
Revenue Operations ConsultingRevenue handoff and operating-discipline-led

Revenue Operations Consulting Cold Call Script

Use this RevOps cold call script to uncover funnel handoff and CRM problems, qualify the operating gap and book a focused revenue process review.

Buyer
Chief Revenue Officer, VP Sales
Objective
Book a revenue-process diagnostic
Open the free script →
Payroll SoftwareCorrection burden and switching-risk-led

Payroll Software Cold Call Script for HR Operations

Use this payroll software cold call script to uncover correction and time-data problems, qualify switching risk and book a focused workflow review.

Buyer
Payroll Director, HR Operations Director
Objective
Book a payroll workflow and system-fit review
Open the free script →
AI Governance SoftwareAI inventory and third-party-risk-led

AI Governance Cold Call Script for Procurement

Use this AI governance cold call script to reach procurement and risk teams, qualify third-party AI oversight and book a focused platform review.

Buyer
Chief Procurement Officer, Vendor Risk Director
Objective
Book an AI inventory and third-party governance review
Open the free script →
Insurance Claims AutomationClaims-workflow and control-led

Insurance Claims Automation Cold Call Script

Use this insurance claims automation cold call script to reach claims and finance leaders, qualify workflow friction and book a focused review.

Buyer
Chief Claims Officer, Chief Financial Officer
Objective
Book a claims workflow and automation review
Open the free script →
Telecom ServicesConnectivity and contract-review-led

Telecom Services Cold Call Script for CIOs

Use this telecom services cold call script to reach CIOs, qualify connectivity and service issues and book a focused infrastructure review.

Buyer
Chief Information Officer, VP Information Technology
Objective
Book a telecom environment and contract review
Open the free script →
Utility CybersecurityOT risk and operating-continuity-led

Utility Cybersecurity Cold Call Script for CISOs

Use this utility cybersecurity cold call script to reach CISOs, qualify an OT security job and book a focused energy-sector review.

Buyer
Chief Information Security Officer, OT Security Director
Objective
Book a utility OT cybersecurity scoping review
Open the free script →
Construction StaffingProject-demand and workforce-readiness-led

Construction Staffing Cold Call Script for Employers

Use this construction staffing cold call script to reach employers, qualify project labor requirements and book a focused workforce review.

Buyer
Chief Human Resources Officer, VP Human Resources
Objective
Book a construction workforce and project-demand review
Open the free script →
Restaurant POS SoftwareRestaurant-workflow and rollout-led

Restaurant POS Software Cold Call Script

Use this restaurant POS cold call script to reach operators, qualify a multi-location workflow problem and book a focused software demonstration.

Buyer
Chief Operating Officer, Restaurant Owner
Objective
Book a restaurant POS workflow demonstration
Open the free script →
Sales Enablement SoftwareRep-readiness and adoption-led

Sales Enablement Software Cold Call Script

Use this sales enablement software cold call script to reach revenue leaders, qualify a rep-performance workflow and book a focused demonstration.

Buyer
Chief Revenue Officer, VP Sales
Objective
Book a sales enablement workflow demonstration
Open the free script →
Fleet Management SoftwareFleet-exception and operating-control-led

Fleet Management Software Cold Call Script

Use this fleet management software cold call script to reach operations leaders, qualify a fleet workflow problem and book a focused demonstration.

Buyer
Chief Operating Officer, Fleet Director
Objective
Book a fleet operations software demonstration
Open the free script →
Policy Administration SoftwarePolicy-workflow and architecture-led

Policy Administration Software Cold Call Script

Use this policy administration software cold call script to reach insurance CIOs, qualify one policy workflow and book a focused systems review.

Buyer
Chief Information Officer, Chief Operating Officer
Objective
Book a policy administration workflow review
Open the free script →
Insurance Fraud Detection SoftwareEvidence, governance and investigation-led

Insurance Fraud Detection Software Cold Call Script

Use this insurance fraud detection cold call script to reach claims and risk leaders, qualify one review workflow and book a governed technology session.

Buyer
Chief Claims Officer, Chief Risk Officer
Objective
Book a fraud review workflow assessment
Open the free script →
Unified Communications as a ServiceUser-workflow and migration-led

UCaaS Cold Call Script for IT Leaders

Use this UCaaS cold call script to reach IT leaders, qualify a voice and collaboration workflow and book a focused communications review.

Buyer
Chief Information Officer, VP Information Technology
Objective
Book a UCaaS workflow and migration review
Open the free script →
Energy Management SoftwareFacility-data and operating-decision-led

Energy Management Software Cold Call Script

Use this energy management software cold call script to reach facilities leaders, qualify a building energy workflow and book a focused review.

Buyer
VP Facilities, Director of Energy Management
Objective
Book a building energy workflow review
Open the free script →
Renewable Energy Asset ManagementAsset-performance and exception-led

Renewable Energy Asset Management Cold Call Script

Use this renewable energy asset management cold call script to reach operations leaders, qualify an asset workflow and book a focused review.

Buyer
VP Asset Management, VP Operations
Objective
Book a renewable asset performance workflow review
Open the free script →
Construction Project Management SoftwareProject-workflow and field-adoption-led

Construction Project Management Software Cold Call Script

Use this construction project management cold call script to reach contractors, qualify one field-office workflow and book a focused software review.

Buyer
Chief Operating Officer, VP Construction
Objective
Book a construction project workflow review
Open the free script →
Construction Safety SoftwareSafety-workflow and accountable-action-led

Construction Safety Software Cold Call Script

Use this construction safety software cold call script to reach safety leaders, qualify one field workflow and book a focused technology review.

Buyer
VP Safety, EHS Director
Objective
Book a construction safety workflow review
Open the free script →
Workforce Analytics SoftwareWorkforce-decision and governance-led

Workforce Analytics Cold Call Script for CHROs

Use this workforce analytics cold call script to reach CHROs, qualify a people decision and book a focused data and governance review.

Buyer
Chief Human Resources Officer, Chief People Officer
Objective
Book a workforce decision and data-readiness review
Open the free script →
Process Mining SoftwareProcess-evidence and action-led

Process Mining Cold Call Script for COOs

Use this process mining cold call script to reach COOs, qualify one cross-system workflow and book a focused process evidence review.

Buyer
Chief Operating Officer, Chief Transformation Officer
Objective
Book a process evidence and data-readiness review
Open the free script →
Microsoft 365 ServicesSpecific support task

Microsoft 365 Managed Services Cold Call Script

Use this Microsoft 365 managed services cold call script to reach IT leaders, uncover tenant support gaps and qualify a focused service review.

Buyer
IT Director, Microsoft 365 Administrator
Objective
Book a Microsoft 365 support-scope review
Open the free script →
Manufacturing StaffingOne role on one shift

Manufacturing Staffing Cold Call Script

Use this manufacturing staffing cold call script to reach plant and HR leaders, qualify roles and shifts, and discuss realistic agency coverage.

Buyer
Plant Manager, HR Director
Objective
Book a plant staffing requirements review
Open the free script →
Omnichannel CommerceFollow one customer journey

Omnichannel Commerce Software Cold Call Script

Use this omnichannel commerce software cold call script to reach retail leaders, discuss cross-channel orders and qualify a useful workflow demo.

Buyer
Head of Ecommerce, Omnichannel Director
Objective
Book a cross-channel order workflow review
Open the free script →
SEO Agency ServicesOne service buyers search for

SEO Agency Cold Call Script for B2B Clients

Use this SEO agency cold call script to reach B2B clients, discuss buyer search questions and qualify an organic search review without ranking promises.

Buyer
Marketing Director, Head of Demand Generation
Objective
Book a buyer-search opportunity review
Open the free script →
CRM ImplementationOne workflow before the project

CRM Implementation Services Cold Call Script

Use this CRM implementation cold call script to reach revenue operations leaders, qualify migration or adoption needs and scope a practical review.

Buyer
Head of Revenue Operations, CRM Administrator
Objective
Book a CRM implementation scoping session
Open the free script →
Hotel Property Management SystemsOne front-desk handoff

Hotel Property Management System Cold Call Script

Use this hotel property management system cold call script to discuss front-desk workflows, current systems and a qualified PMS review with hotel buyers.

Buyer
Hotel General Manager, Front Office Manager
Objective
Book a hotel PMS workflow review
Open the free script →
Hotel Revenue ManagementHow a rate decision gets made

Hotel Revenue Management Software Cold Call Script

Use this hotel revenue management software cold call script to discuss room forecasts, pricing decisions and a qualified review with revenue leaders.

Buyer
Revenue Manager, Director of Revenue Management
Objective
Book a hotel forecasting and pricing workflow review
Open the free script →
Disaster Recovery ServicesRecover one important service

Disaster Recovery Services Cold Call Script

Use this disaster recovery services cold call script to reach IT directors, discuss recovery tests and qualify a focused application recovery review.

Buyer
IT Director, Head of Infrastructure
Objective
Book a critical-application recovery scope review
Open the free script →
Executive SearchDefine the leadership role

Executive Search Cold Call Script for CEOs

Use this executive search cold call script to reach CEOs and CHROs, clarify a senior hiring need and qualify a confidential search-scope discussion.

Buyer
Chief Executive Officer, Chief Human Resources Officer
Objective
Book a confidential executive search scope discussion
Open the free script →
Retail Loyalty SoftwareFollow the reward journey

Retail Loyalty Software Cold Call Script

Use this retail loyalty software cold call script to reach CRM leaders, discuss customer rewards and qualify a checkout-to-redemption demo.

Buyer
Head of Loyalty, CRM Director
Objective
Book a loyalty enrolment and redemption workflow demo
Open the free script →
B2B Website RedesignReview one customer path

B2B Website Redesign Cold Call Script

Use this B2B website redesign cold call script to reach marketing directors, discuss the enquiry journey and qualify a focused website scope review.

Buyer
Marketing Director, Head of Digital
Objective
Book a visitor-to-enquiry journey review
Open the free script →
Hotel Guest MessagingFollow a guest request

Hotel Guest Messaging Software Cold Call Script

Use this hotel guest messaging cold call script to reach guest experience leaders, discuss message ownership and qualify a practical property demo.

Buyer
Director of Rooms, Guest Experience Director
Objective
Book a guest-message handoff demo for one property
Open the free script →
ERP Implementation ServicesSupport the chosen platform

ERP Implementation Services Cold Call Script

Use this ERP implementation services cold call script to reach programme owners, discuss rollout workstreams and qualify a focused go-live scope review.

Buyer
ERP Program Manager, Chief Information Officer
Objective
Book an ERP rollout workstream scope review
Open the free script →
New Manager TrainingSupport the first management role

New Manager Training Cold Call Script

Use this new manager training cold call script to reach L&D leaders, identify a manager cohort and qualify a practical leadership training discussion.

Buyer
Learning and Development Director, HR Director
Objective
Book a new-manager cohort needs discussion
Open the free script →
Commercial HVAC MaintenanceConfirm maintenance coverage

Commercial HVAC Maintenance Cold Call Script

Use this commercial HVAC maintenance cold call script to reach facilities leaders, check service coverage and qualify an equipment or site review.

Buyer
Facilities Director, Property Manager
Objective
Book a qualified HVAC site and equipment scope review
Open the free script →
Order Management OutsourcingTrace the exception queue

Order Management Outsourcing Cold Call Script

Use this order management outsourcing cold call script to reach operations buyers, discuss order exceptions and qualify a clearly scoped service review.

Buyer
Director of Order Operations, Customer Operations Director
Objective
Book an order-intake and exception process review
Open the free script →
Customer Help Desk SoftwareFind the owner of the ticket

Customer Help Desk Software Cold Call Script

Use this customer help desk software cold call script to reach support leaders, discuss ticket ownership and qualify a focused customer-queue demo.

Buyer
Customer Support Director, Head of Customer Service
Objective
Book a customer ticket ownership and handoff demo
Open the free script →

Use the structure. Keep the conversation human.

01

Choose by market

Start with the closest industry, buyer or sales objective instead of forcing a generic script onto every account.

02

Personalize the reason

Replace the placeholders and use one legitimate trigger or business condition that makes the call relevant.

03

Listen beyond the words

The script creates a useful opening. The caller still needs to listen, redirect, qualify and respond like a person.

04

Improve with evidence

Track objections, referrals, timing and language patterns so the next version reflects what buyers actually say.

Go beyond the words in the script.

Campaign strategy

B2B Cold Calling Strategy

Build the target market, buyer map, call flow, qualification standard, coaching process and performance review behind the calls.

Build the cold calling strategy →
Live conversation

Cold Call Objection Handling

Understand what common objections may mean, what to ask next and when the right decision is to stop.

Improve objection handling →
Qualification

Cold Call Discovery Questions

Use 30 practical questions to understand the current process, business impact, timing, stakeholders, fit and next-step value.

Use the discovery questions →

Using B2B cold call scripts effectively.

Are these scripts actually free?

Yes. Open any resource, copy the complete script and adapt it for your own B2B campaign.

Can these scripts be used for appointment setting and demo booking?

Yes. Each page identifies the objective and provides a low-friction CTA suited to discovery, assessment, appointment-setting or demo conversations.

Should callers read the script word for word?

No. Use it as a conversation structure. The caller should understand the buyer, purpose and questions well enough to listen and respond naturally.

Where did the scripts come from?

The structures were developed from approaches used in real B2B outbound campaign work. Identifiable client, company and product details have been removed.

CallTeam can build the list, customize the campaign and make the calls.

Tell us what you sell and who you need to reach. We will help turn the right talk track into qualified sales conversations.

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