Offer a market update
We explained what the webinar would cover and invited prospects to register. A registration showed that someone wanted to hear the broader market discussion.
Named case study · Our team’s campaign experience
We called HomeLife Realty’s past leads. 18 webinar registrations and 7 follow-up appointments.
The six-month calling campaign reached older residential and commercial real estate leads.
The campaign brief
Give past real estate leads something timely to talk about.
HomeLife had older residential and commercial leads. We called to reconnect and see whether their property plans were still active. The campaign also promoted a webinar on property values, home prices, and where the real estate market might go next. The webinar included discussion of Western Canada and the Greater Toronto Area (GTA). About HomeLife Realty
Two ways to reengage
The event invitation and the appointment served different needs.
The webinar gave people a way to hear about home prices and property values even if they were early in their decision. A follow-up appointment gave someone with a specific question time to talk through it with HomeLife.
Set up a one-to-one conversation
We arranged appointments for prospects who wanted a direct follow-up. Each booking gave HomeLife a time to discuss that person’s real estate needs.
Campaign results
The campaign produced two separate outcomes.
Campaign figures. The campaign team supplied both counts for the six-month period.
Apply the approach
Match the next step to what the lead needs.
For a similar campaign, give the old lead a specific reason to hear from you again. Use the webinar topic to start the conversation. If they have an active property question, offer a separate appointment. Record the two actions separately so the team knows whom to send event details to and whom to speak with directly.
What to say first
“We spoke a while back about real estate. We’re holding a webinar on home prices and property values, including what’s happening in Western Canada and the GTA. Would you like the registration details?”
If they ask about their own property plans
“Would it help to set up a separate conversation with the HomeLife team about your property and timing?” If they agree, confirm the time and the question they want to discuss.
Campaign FAQ
Questions about the HomeLife Realty campaign
Who did we call for HomeLife Realty?
We called older residential and commercial real estate leads.
What did the HomeLife Realty webinar cover?
It covered property values, home prices, and the real estate outlook, with discussion of Western Canada and the Greater Toronto Area.
How many people registered for the HomeLife Realty webinar?
The six-month outreach campaign generated 18 real estate webinar registrations.
How many follow-up appointments did we book?
We booked 7 follow-up appointments for HomeLife Realty.
Talk to CallTeam
Have past leads you want to hear from again?
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