A property question worth discussing
We used the prospect’s interest in listing information or reconnecting to open a conversation. The outreach included people with commercial property needs.
Named case study · Our team’s campaign experience
We called prospects for MaxWell Realty Canada. 23 appointments booked in six months.
The outreach served MaxWell’s brokerage teams and reached prospects with commercial property needs.
The campaign brief
Give prospects a reason to talk with the brokerage.
We called on behalf of MaxWell Realty brokerages. Some prospects wanted to reconnect with the brokerage, while others wanted property information. Interest in private or pocket listings gave the callers a specific topic to bring up. We offered to arrange a conversation about what the prospect was looking for and what the brokerage could share. About MaxWell Realty Canada
From interest to an appointment
We booked time when a prospect wanted to keep talking.
A question about private listings gave the next call a purpose. The prospect could tell the brokerage what kind of property they were looking for and ask about options beyond the listings they had already seen.
Agree on a conversation with the brokerage
When a prospect wanted to continue, we scheduled time with a brokerage team. That agreement was what moved the call to an appointment.
Campaign results
The booking total includes commercial prospects.
Campaign figures. The booking total comes from the campaign team.
Apply the approach
Set the appointment around a clear real estate need.
For a similar campaign, find out what the person wants to discuss before offering a time. Ask about the property type, area, or information they’re looking for. Pass along their question and the agreed time so the brokerage can start the next conversation there.
What to say first
“Are you still looking at property options? If you’re interested in private or pocket listings, I can set up a call with the brokerage to talk through what you’re looking for and what information they can share.”
If they ask you to send listings first
“What kind of property and area are you looking at? I can pass that along so the brokerage can talk through what may be relevant when you speak.” Offer a time once they want that conversation.
Campaign FAQ
Questions about the MaxWell Realty Canada campaign
What work did we do for MaxWell Realty Canada?
We made outbound calls and booked appointments on behalf of MaxWell Realty brokerages.
What made prospects want a follow-up conversation?
Some wanted to reconnect with a brokerage or get information about properties. Interest in private and pocket listings gave those conversations a specific topic.
How many appointments did the campaign book?
We booked 23 appointments over the six-month campaign.
Did the MaxWell Realty campaign include commercial prospects?
Yes. The booking total includes appointments with commercial real estate prospects.
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