We called estate professionals.
We asked estate law firms and trust companies to refer families who needed help selling the contents of a home.
Named case study · Our team’s campaign experience
We helped MaxSold find referral partners and recruit auctioneers.
We ran two calling campaigns for MaxSold. We called estate law firms and trust companies for referrals. We also invited auctioneers to list on MaxSold.
What MaxSold needed
More estate referrals and more auctioneers listing online.
MaxSold helps families and businesses sell items through online auctions, including during estate clear-outs and downsizing. It wanted to reach professionals who could refer families and auction businesses that could list on the platform. About MaxSold’s estate auction business
We invited auction businesses to list.
We asked auctioneers and auction companies to sign up and list their auctions on MaxSold. See MaxSold’s seller portal guide
How we ran the outreach
We ran a separate campaign for each group.
On referral calls, we discussed when families might need help selling items. On auctioneer calls, we discussed listing auctions online.
We tracked referral partnerships and auctioneer sign-ups separately.
Campaign results
Two campaigns produced two kinds of results.
Campaign figures. Figures come from the campaign team’s account. The six-month window applies to auctioneer recruitment.
Apply the approach
Decide what you want each group to do.
Give referral partners a clear way to introduce someone. Give auction partners a clear way to sign up and list.
Campaign FAQ
Questions about the MaxSold campaign
Who did we call for the MaxSold referral campaign?
We called estate law firms and trust companies that could refer families who needed help clearing an estate.
What did we ask auctioneers to do?
We invited auctioneers and auction companies to sign up and list through MaxSold. The recruitment campaign brought in 13+ sign-ups in its first six months.
How many estate referral partnerships came from the outreach?
The estate referral campaign built 3+ partnerships with estate law firms and trust companies.
Talk to CallTeam
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