B2B webinar calling services

Webinar invitation calling and lead follow-up.

Have a webinar coming up or a list of registrants waiting to be called? CallTeam makes the calls on your behalf. We invite prospects before the webinar, then follow up with attendees and no-shows to qualify interest and book sales meetings.

One webinar or an ongoing series.

Human callers for your U.S. and Canadian audiences. Scope the invitations, the follow-up, or both around your event schedule.

Before the webinar

Invite the people you want in the room.

Give us the audience, topic and date. We’ll agree which accounts and roles to call and what makes the session worth their time.

  1. Agree the audience

    Start with your approved list or agree the target accounts, roles and exclusions with us.

  2. Make the invitation

    Explain the topic, answer the practical questions and share the approved registration details with people who want them.

  3. Confirm registrations

    Track who registered and agree when to remind them. Make sure guests have the time zone and joining instructions.

Example webinar invitation call
“Hi [name], this is [caller] calling on behalf of [company]. We’re running a short session on [specific problem] for [role] on [date]. Is that something your team is working on? I can send you the registration link.”

If they ask for the link

Confirm where to send it and what the session covers. Record that they requested the details. Count them as registered when the sign-up appears in your event list.

After the webinar

Call webinar leads based on what they did.

We work from your webinar export and CRM notes. Start with explicit requests, then give attendees and no-shows their own opening and next step.

Priority 01

Asked to speak to sales

Pick up their demo request or question. Confirm the use case, who should attend and what they want from the meeting.

Example opening

“You asked about [specific topic] during the webinar. What would you like our team to cover if we set up a call?”

Possible next stepBook a focused demo or discovery call.

Priority 02

Attended the session

Ask why the topic mattered. Use a question or poll answer when there’s one on record.

Example opening

“Thanks for joining the session on [topic]. Was there a particular issue you were hoping it would help you solve?”

Possible next stepArrange a call if they have a relevant need, or send the material they asked for.

Priority 03

Registered and missed it

Use the fact they registered. Find out what they wanted from the session and offer the approved replay.

Example opening

“You registered for [webinar]. Would the recording help, or was there a question you were hoping we’d cover?”

Possible next stepSend the replay, agree a callback, or book a conversation they want to have.

Client campaign · Six months

HomeLife Realty

We called older residential and commercial leads for HomeLife. The webinar gave people a reason to reconnect. For prospects with an active real estate question, we arranged a separate follow-up appointment.

Read the HomeLife Realty case study
Webinar registrations
36
Follow-up appointments booked
18

Qualification and handoff

Give sales a reason for every booking.

A qualified webinar meeting needs a relevant account, the right participant and a purpose the buyer agreed to. We confirm the details and pass the conversation notes to the person running the meeting.

Track registrations, attendance from your platform, and meetings booked and held as separate outcomes. For contacts who need more time, record the agreed follow-up and who owns it.

CRM handoffExample

An attendee wants to see a workflow.

Webinar signal
An operations lead asked how the product handles duplicate CRM records.
Confirmed need
Their team is preparing a CRM migration and wants to review how duplicates are flagged.
Agreed meeting
A walkthrough with the product specialist. The buyer plans to invite the CRM administrator.
Sales handoff
Send the question and agreed meeting time to the account owner. Include what the buyer wants to see first.

Illustrative meeting brief. Your campaign uses the qualification criteria and handoff fields you approve.

Campaign scope

What we need to start calling.

Tell us when the webinar takes place, who you want to reach and what a useful follow-up looks like. We’ll agree the calling window, audience and handoff before launch.

Have a different list?

See Trade Show Lead Follow-Up for booth and conference contacts or Lead Reactivation for older lists that need a fresh reason to call.

Bring to the planning call

  • Upcoming webinar. Topic, date and time zone, registration link, target accounts and roles.
  • Completed webinar. Registrants, attendance status, phone numbers, questions or demo requests, and the replay link if available.
  • Both. Approved opening, account ownership and exclusions, meeting criteria, calendar and reporting workflow.

Before you book

Webinar calling questions.

How to plan invitations and follow-up around your event date and available lead data.

What do webinar lead follow-up services include?

CallTeam reviews your registrant and attendance lists, prioritizes people who requested contact, and calls the groups you approve. We qualify interest, schedule suitable meetings and record the outcome and next action in your agreed workflow.

Can you invite prospects and confirm webinar attendance by phone?

Yes. We can call your approved prospects to explain the topic and help them register. We can also call registered guests to confirm the date, time zone and joining details where reminders make sense.

Can you call people who registered but missed the webinar?

Yes. We use their registration as the starting point. We can offer the approved replay and ask what they hoped to learn. If they describe a relevant need and agree to a sales conversation, we can book it.

What format should we send the webinar leads in?

A spreadsheet or CRM export works. Include name, company, role, phone number, event source, registration and attendance status, and any questions or requests your platform captured. Include the account owner so we can coordinate with your sales team.

How soon can follow-up calls begin after the webinar?

We agree a start date around the event, list availability and your sales calendar. If we prepare before the webinar, we can set priorities and approve the talk tracks while the event team is still planning.

Can we hire CallTeam for one webinar?

Yes. We can scope invitation calls, post-webinar follow-up, or both for a single event. For a series, we agree how to handle repeat registrants, account ownership and reporting across sessions.

How much does webinar calling cost?

We quote based on the number of contacts, data preparation, markets and calling hours, the event deadline, and the follow-up work you want covered. Your proposal sets the price, timeline and responsibilities.

Plan your next webinar campaign

Bring an event date or the list you have.

Tell us roughly how many people you want called. We’ll work through who to call first, what to say and when to hand a conversation over to sales.

Plan My Webinar Calling Campaign

Prefer to write? Tell us about your webinar.

Tell us where your pipeline is breaking.

Need more leads, more calls, more booked appointments, better sales execution, or a stronger pipeline system? Send a message and we will get back to you.

We'll reply within one business day.