The CallTeam buying desk / Data & outreach
Compare Apollo and ZoomInfo on pricing, phone data and credit limits to decide which fits your sales team.
CallTeam's quick verdict: Put Apollo first if you need contacts and outreach in one system. ZoomInfo needs to justify its quote with useful account research or better coverage of your buyers. If your current provider already does the job at a fair price, keep it.
Prices and features checked November 9, 2026. Official sources are linked below.
01 / The useful differences
Both help B2B sales teams find companies and contacts. Your choice comes down to the data, the work you need done and the full cost.
| Buying question | Apollo | ZoomInfo |
|---|---|---|
| Best reason to consider it | Finding prospects and running email and phone outreach in one place. | Researching buying committees and connecting account data across teams. |
| Price visibility | Apollo publishes monthly and annual plans, with extra charges for more credits and advanced calling. | ZoomInfo requires a quote and publishes no standard sales-platform price. |
| Phone data | Provides contact and company numbers, with charges that depend on the number type and action. | Offers mobiles and direct dials; check its coverage of your target accounts. |
| Data in your CRM | Supports CSV exports and CRM connections; export charges depend on your plan or older account setup. | Get the export allowance and integration fees included in your quote. |
| Main buying risk | Treating the credit allowance as the number of people you can call. | Paying for a broad package when your team mainly needs a contact list. |
Apollo combines contact search, sequences and calling at a published price, which makes it easier to budget for a small team.
Watch the credits: phone reveals and other actions use them up, so the allowance can disappear faster than you expect.
Organisation charts and account signals can help you find the right people in a complex buying process.
No public price: you have to request a quote before you can compare the cost of the sales platform.
Sources: Apollo plans ↗ · ZoomInfo packages ↗ · ZoomInfo account research ↗
02 / Know the bill
All amounts are USD, before tax and extras. Apollo's annual rates require a yearly commitment.
| Plan | Monthly billing | Annual billing | Included credits |
|---|---|---|---|
| Apollo Basic | $65per user / month | $49per user / month equivalent $588 per user / year | 30,000 per user / year on annual billing2,500 per user / month on monthly billing |
| Apollo Professional | $99per user / month | $79per user / month equivalent $948 per user / year | 48,000 per user / year on annual billing4,000 per user / month on monthly billing |
| Apollo OrganizationMinimum 3 seats | Annual only | $119per user / month equivalent $1,428 per user / year | 72,000 per user / year on annual billing |
| ZoomInfo | Quote requiredConfirm payment schedule and term | Quote required | Get the allowance for your exact package in writing |
Apollo's current pricing ↗ · ZoomInfo pricing and package rules ↗
| Plan | 1 user | 3 users | 5 users |
|---|---|---|---|
| Apollo Basic | $588per year | $1,764per year | $2,940per year |
| Apollo Professional | $948per year | $2,844per year | $4,740per year |
| Apollo Organization | 3-seat minimum | $4,284per year | $7,140per year |
| ZoomInfo | Quote required | Quote required | Quote required |
Annual total = the annual monthly rate × paid users × 12. The minimum Apollo Organization purchase is $4,284 a year for three seats.
Advanced power, parallel and international dialing adds $119 per team/month on annual billing, or $149 on monthly billing, on top of paid seats and usage. Five annual Professional seats plus that annual add-on total $6,168 a year before extra usage.
Extra credit subscriptions keep renewing until you remove them, and unused credits expire.
Dialer features and add-on ↗ · Extra credits and subscription changes ↗
Its November 2026 filing describes annual platform fees and prepaid credits alongside seat-based packages. It says subscription terms typically run one to three years and are non-cancelable.
Check the full contract term, because quarterly invoices can still leave you committed for years.
Ask for a price based on your team size and needs. If the provider still keeps the cost vague, keep shopping.
03 / Buy numbers you can use
Compare both providers against the companies, roles and territory you actually sell to.
Use our mobile vs company number guide to choose the next call.
Ask when and how the provider checked the number. A format check tells you less than confirming the person who answers.
Apollo does not refund mobile credits, so test its mobile results before buying a larger allowance. Office-number and email rules differ.
ZoomInfo lists mobiles and direct dials alongside company research and contact updates. Those features can help you locate the buyer; the sample still has to show useful coverage.
Apollo data requests and refunds ↗ · ZoomInfo contact data ↗
Count useful mobiles and direct lines, missing records, wrong people and outdated jobs. Keep unanswered calls separate. Check each shared contact once and record which sources supplied it.
Have the list but need someone to work it? Hire CallTeam to prepare the records, make the calls and follow up with the right people.
Talk to CallTeam ↗04 / Follow the contact
Price the steps from finding someone to putting their number in your calling list.
| Step | Apollo | ZoomInfo |
|---|---|---|
| Find the buyer | Search filters and plan limits shape the list you can select. | Check which filters, account signals and research features your package includes. |
| Get the contact details | Published rates: 1 credit for an email and 8 for a phone number. Other enrichment routes can charge differently. | Confirm the phone fields included and the allowance for the records you need. |
| Export to your CRM | Export credits apply to some plans or older setups. Check the charge for your account. | The pricing FAQ describes 1 credit per exported contact or company profile. Get your package's export rules in writing. |
| Make the call | On credit-based dialing, connected calls use credits, including voicemail. Ring-outs, busy and failed calls use none. | Include any required engagement software, dialer, numbers and call usage in the quote. |
Apollo action rates ↗ · Apollo export and call charges ↗ · ZoomInfo export-credit FAQ ↗
That covers successful phone reveals at 8 credits each, before email, enrichment or calling.
ZoomInfo promotes platform access without per-credit constraints, but its pricing FAQ describes export credits. The public pages leave buyers to work out which rules apply.
Get the export allowance, extra-credit price and repeat-export rules alongside the platform fee in your quote.
Your CRM may already handle sequences, call notes and follow-up. Compare those features before buying them again in a data package.
Check our outbound CRM comparison, cold calling dialer prices and cold email software guide for any gaps.
05 / Choose for your team
Spend on the contacts and features that help your sales process.
Test Apollo first.
You can price the seats and try the data and outreach together. Move up a plan only for a feature or allowance your team needs.
Buy the useful data.
Check which missing target contacts each provider can supply and what it costs to move those records into your current setup.
Give ZoomInfo a proper look.
Organisation charts and account signals can help a team work a buying committee. A five-person team selling large contracts may use these features more than a fifty-person team selling a simple offer.
Let the sample decide.
Compare the same roles, industries and territories to see whether the extra cost gets you buyers you would otherwise miss.
Review what the team used.
Remove unused seats and features before accepting a higher bill. If you plan to switch, include the time and cost of moving your data.
Neither earns the purchase? Compare the best B2B lead generation databases, or explore Apollo alternatives and ZoomInfo alternatives.
06 / Free buying resource
Copy these questions into your next buying, upgrade or renewal email.
APOLLO VS ZOOMINFO: FIVE QUESTIONS FOR THE QUOTE 1. What is the full amount payable over the contract term, including setup and required add-ons? Please state the currency and payment schedule. 2. How many users are included, and which data, outreach and CRM features can they use? 3. What phone access, exports and enrichment are included? Are credits shared, when do they expire, and what happens with wrong numbers or repeat exports? 4. What will extra credits, users, integrations and calling cost? Please itemise each charge. 5. When does the agreement renew, what price can change, and what date and process apply if we cancel or reduce it?
07 / Direct answers
Apollo is our first shortlist for a team that wants contact data and outreach together at a published price. ZoomInfo can earn its place through better coverage of your buyers or useful account research. Compare current numbers for the same target contacts before choosing.
Apollo Basic starts at $49 per user per month with annual billing. ZoomInfo requires a quote, so the exact price difference depends on the package. Compare the full term, users, data allowance and software you still need.
ZoomInfo does not publish a standard sales-platform price for one, three or five users. Request an itemised quote for your team and expected usage. Its 2026 pricing includes platform-fee and prepaid-credit arrangements alongside seat-based packages.
Use our linked 25-contact test to compare the same buyers in both. Count correct numbers, missing details, wrong people and outdated jobs, keeping unanswered calls separate.
No. Apollo charges for actions such as revealing a phone number. ZoomInfo’s pricing FAQ describes credits for exported contact or company records. Compare the cost of taking a contact all the way into your calling list.
Yes, when it supplies the contacts, exports, CRM connection and outreach features your team needs. Before switching, check any account research or enrichment your team relies on and move ownership, notes, callbacks and stop requests with the records.
A second provider is worth paying for when it adds useful contacts or features. Check the overlap first so you avoid spending your outreach budget on duplicate records.
Yes. Bring your target market, offer and calling list. CallTeam can prepare the records, make the calls, handle follow-up and book qualified meetings. Book a free 30-minute call to discuss the campaign.
Put the leads to work
CallTeam can prepare your list, call your prospects, follow up and book qualified meetings.
Bring your target market and offer, and we will agree on the right contacts, qualification criteria and handoff to your sales team.
Choose a useful opening and check your script before the first session.
Choose a B2B script by industry or situation. Adapt the opening, questions and replies to your buyer.
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