The CallTeam buying desk / Email outreach
See what each tool costs, what is included and when you will have to pay more.
Instantly · Smartlead · lemlist · Apollo · Reply.io · Saleshandy · Mailshake · Woodpecker · QuickMail · Snov.io
Quick answer: Have your list already? Compare Instantly, Smartlead and QuickMail. Need to find contacts and email them? Look at Apollo, Saleshandy and Snov.io. For a team sharing campaigns, lemlist Email includes unlimited users. Start with how many people need access and how many emails you plan to send.
Prices and features checked 8 November 2026. Official sources are linked with each review.
Narrowed it to two tools? Read our Instantly vs Smartlead comparison for contact limits, team access and the cost of mailboxes and domains. For team sequences, calling and coaching, compare Outreach vs Salesloft.
01 / The price comparison
Prices are in USD, before tax. The annual column shows the monthly rate and the full yearly payment. Email accounts, domains and lead data can cost extra.
| Tool and fit | Monthly billing | Annual billing | Included | Cost to watch |
|---|---|---|---|---|
| InstantlyGrowthA solo seller sending cold emails | $47per workspace / month | $37.60/month equivalent$451.20/year | 1,000 uploaded contacts; 5,000 emails/month. Unlimited connected email accounts. | Team access and replies from the built-in inbox, Unibox, require Hypergrowth. Data and email accounts cost extra. |
| SmartleadBaseTeams and agencies using several email accounts | $39per account / month | $32/month equivalent$384/year | 2,000 contacts; 6,000 emails/month. Unlimited connected mailboxes. | Team members require Pro at $94/month. Client workspaces add $29/month each on Pro. |
| lemlistEmail · 50,000 sendsA team sharing email campaigns | $69per team / month | $55/month equivalent$660/year | 50,000 emails/month; unlimited users and email senders on Email. | Multichannel starts at $109/user/month. Contact data, domains and email accounts can add costs. |
| ApolloBasicFinding contacts and sending follow-up emails | Confirm at checkoutper user; current monthly rate unconfirmed | $49/user/month equivalent$588/user/year | Contact search and email sequences; one connected email account per Basic user. | Phone numbers and extra contact details use credits. More connected email accounts require a higher plan. |
| Reply.ioEmail Volume · 1,000 contactsTeams combining email with other sales channels | $59per month; one user included | $49/month equivalent$588/year | 1,000 active contacts/month. Fair-use rules allow 25 connected email accounts on this plan. | Unlimited users start at 10,000 active contacts: $179/month. Calls/SMS and data can add charges. |
| SaleshandyStarterFinding leads and sending emails in one tool | $41per account / month; one user | $34/month equivalent$408/year | 2,000 active prospects; 6,000 emails/month. One user on Starter. | Pro is $99/month for up to ten users. Purchased mailboxes and extra lead credits add to the bill. |
| MailshakeStarterA seller running a small email campaign | $29per user / month | $25/user/month equivalent$300/user/year | One sending address; 1,500 emails/month. Automated sequences and A/B tests. | Email Outreach is $49/user/month with two addresses. Data Finder and supplied mailboxes cost extra. |
| WoodpeckerEmailTeams that change follow-ups based on replies | Price needs confirmationcurrent plan price unconfirmed | Confirm the annual total | Email includes unlimited users and connected accounts. Choose a plan by the number of emails you will send. | CRM connections, API access and the agency panel cost extra. The pricing page and older help use different billing rules. |
| QuickMailStarterA small team that already has a contact list | $49per workspace / month | No annual rate confirmedMonthly plans shown | Unlimited users and senders; one workspace; 1,000 contacts and 5,000 emails/month. | Growth is $99/month. Agency is $299 with two workspaces; each extra workspace costs $49/month. |
| Snov.ioStarterFinding email addresses and contacting prospects | $39per team / month | $29.25/month equivalent$351/year | Unlimited users; 1,000 credits; 5,000 recipients; three email warm-ups. | Finding and checking email addresses uses credits. Adding phone numbers or other contact details can cost more. |
Need the contacts first? Compare the best B2B lead generation databases. For phone coverage beyond Apollo, see our Apollo alternatives for cold calling.
02 / Same campaign, different prices
Monthly software costs for the setup in each box. These examples assume you already have your list and email accounts. Domains, data, email accounts and tax are extra.
One person, one email account and a list of 1,000 contacts. Send 3,000 emails in a month, including follow-ups.
| Smartlead Base | $39/month |
|---|---|
| Snov.io Starter | $39/month |
| Saleshandy Starter | $41/month |
| QuickMail Starter | $49/month |
| lemlist Email | $69/month |
Mailshake Starter allows 1,500 emails. You would need a higher plan for this campaign.
Three people with their own logins and email accounts. Together, they email 1,000 contacts and send 3,000 messages a month.
| Snov.io Starter | $39/month |
|---|---|
| QuickMail Starter | $49/month |
| lemlist Email | $69/month |
| Smartlead Pro | $94/month |
| Saleshandy Pro | $99/month |
Smartlead and Saleshandy need a higher plan to give all three people access, even at this email volume.
Keep three clients in separate workspaces. Each has 1,000 contacts and sends 3,000 emails a month. Total: 9,000 emails.
| Smartlead Pro + 3 client spaces | $181/month |
|---|---|
| lemlist: 3 Email teams | $207/month |
| QuickMail Agency + 1 extra space | $348/month |
A workspace keeps a client’s campaigns and access separate. Check who can see each client’s records.
Agency calculations: Smartlead $94 + (3 × $29); lemlist 3 × $69; QuickMail $299 + $49. Smartlead client fees ↗ · lemlist team billing ↗ · QuickMail workspaces ↗
One email and two follow-ups to 1,000 people can mean 3,000 sends. Some messages will stop after a reply or bounce. Buy enough capacity for the full campaign.
Before buying more software, check whether your outbound CRM already covers the sequence and call tasks you need.
Already emailing the right companies? Hire CallTeam to make the calls, qualify interest and follow up alongside your email campaign.
Talk to CallTeam ↗03 / The CallTeam verdicts
Here is what each tool does well, where it falls short and when we would pay for it.
A solo seller sending cold emails
You can connect several email accounts without a software fee for each one. Growth suits a small campaign. Hypergrowth allows 25,000 uploaded contacts and 125,000 emails a month.
Growth leaves out team access and replying from Unibox. You need Hypergrowth at $107 a month for those features. Each separate client workspace also needs its own subscription.
Official sources: Pricing ↗ · Plan limits ↗ · Client workspaces ↗
Teams and agencies using several email accounts
Smartlead spreads sending across your connected email accounts. Pro adds shared replies, unlimited team members, 30,000 contacts and 90,000 monthly emails. Agencies can keep each client in a separate workspace.
Base does not include team access. Pro plus three client workspaces costs $181 a month, before email accounts, domains and extra data.
Official sources: Pricing and client fees ↗ · Team access ↗
A team sharing email campaigns
The Email plan lets you add users without paying per person. It connects to your CRM and includes tools to help emails reach inboxes. Choose a higher sending limit when you need more emails.
Multichannel charges per user. Three people at $109 each cost $327 a month. That is a big jump if your team mainly sends email.
Official sources: Pricing ↗ · Email and Multichannel plans ↗
Finding contacts and sending follow-up emails
Apollo lets you find contacts, email them and track sales activity in one place. Professional supports unlimited Google and Microsoft email accounts, plus five accounts from other providers per user.
Basic allows one connected email account per user. Everyone on the same account must use the same plan. The annual Basic rate is $49 per user per month; confirm the monthly billing price at checkout.
Official sources: Pricing and credit terms ↗ · Published annual rates ↗ · Mailbox limits ↗
Teams combining email with other sales channels
Reply offers email plans and plans that combine email with calls and other sales steps. The 10,000-contact Email Volume plan includes unlimited users.
Plans below 10,000 active contacts include one user. The unlimited-mailbox offer has fair-use limits. A contact can count again when follow-ups continue into the next billing month.
Official sources: Pricing ↗ · User allowances ↗ · Fair-use limits ↗
Finding leads and sending emails in one tool
Saleshandy combines email campaigns with credits for finding leads. Pro includes up to ten users and 100,000 monthly emails. You do not pay a separate software fee for each connected email account.
Starter gives access to one person. A three-person team needs Pro, even for a small campaign. You can store unlimited prospects, but the number active in campaigns is capped.
Official sources: Current prices and allowances ↗ · Plan documentation ↗
A seller running a small email campaign
Starter covers automated follow-ups, message testing and email verification. Email Outreach adds a shared inbox, sending across multiple accounts and CRM connections.
The 1,500-email limit includes follow-ups, so a short sequence can use it quickly. Each extra user raises the bill. Lead data and ready-to-use email accounts cost extra.
Official sources: Plans and extras ↗ · Per-user billing ↗
Teams that change follow-ups based on replies
Woodpecker can change the next step based on a reply and handle out-of-office messages. Email includes team access, a shared inbox, verification and three warm-ups.
The billing FAQ still quotes $35 for 500 contacted prospects. The newer pricing page counts emails sent instead. The old price does not confirm what the current plan costs.
Official sources: Current pricing screen ↗ · Current billing unit ↗ · Conflicting billing FAQ ↗
A small team that already has a contact list
Several reps can use Starter without paying per user. Growth raises the limits to 25,000 contacts and 100,000 emails a month.
Starter holds only 1,000 contacts. Three separate client workspaces cost $348 a month. You still pay for the email accounts you connect.
Official sources: Pricing, workspaces and cancellation ↗
Finding email addresses and contacting prospects
Starter lets the whole team find contacts, check email addresses and send sequences. Follow-ups to the same person do not use another recipient allowance within that billing period.
The plan lets you email 5,000 people, but it does not include finding 5,000 new addresses. Finding and checking addresses share a smaller credit allowance. Phone numbers have separate limits and charges.
Official sources: Prices and allowance definitions ↗ · Free and paid plan limits ↗
A team needs Instantly Hypergrowth at $107 a month or Smartlead Pro at $94. Try handling replies with both. For agencies, Instantly charges for each separate workspace; Smartlead Pro adds a fee for each client workspace.
lemlist Email includes unlimited users at $69 a month. Reply's Email Volume plan with unlimited users starts at $179. For email-only teams, lemlist has the lower starting cost. Compare their multichannel plans if you also need other sales channels.
04 / Give the campaign a caller
A call lets you ask a question and hear the answer. Find the right person, understand what is holding them back and agree on the next step.
Call with a clear reason. Explain the problem you help solve and ask whether they face it. Skip “Did you read my email?”
Choose the route with our mobile vs company number guide.
Ask who handles the decision. Update the contact, stop the old follow-ups and send the right person a useful message.
Record who will follow up and when.
Call to ask about timing or answer the question holding things up. Agree on what happens next, then send the details.
Update the CRM so another rep knows where things stand.
Track conversations and meetings people attend. Email opens tell you little about buying interest. Call companies that fit your offer. Honour requests to stop contact across both email and phone.
Use a free calling script, then check the wording before your first session.
Choose a B2B script by industry or situation. Adapt the opening, questions and replies to your buyer.
Browse free cold calling scripts → Free script checkerPaste your draft, review the wording and edit an opening you can practise. No email required.
Check my cold call opening →05 / Free resource
Copy the checklist into your notes. Reuse it during a trial, before an upgrade or at renewal.
COLD EMAIL SOFTWARE: FIVE TRIAL CHECKS 1. ADD UP THE COST People who need access: ___ Email accounts: ___ Contacts: ___ Emails per month: ___ Software: ___ Email accounts/domains: ___ Lead data/extras: ___ Yearly payment, if required: ___ 2. TEST A REPLY Send yourself a test email and reply. Check that the right person sees the answer and automatic follow-ups stop. 3. PASS A LEAD TO A CALLER Create a call task. Check that the caller can see the contact, past emails and next step. 4. CHECK THE LIMITS What uses a credit? When does a contact count again? What does another user or client workspace cost? 5. KEEP YOUR RECORDS Try an export. Keep reply history, callbacks and do-not-contact records. Check how to cancel and when the plan renews.
06 / Direct answers
It depends on how you sell. Instantly and Smartlead focus on cold email sending. Apollo combines contact data and sequences. For shared team access, compare lemlist, QuickMail and Snov.io. Use the cost examples above to match the plan to your team and campaign.
Mailshake Starter has the lowest confirmed monthly starting price here: $29 per user for one sending address and 1,500 emails. More emails or more users can change the answer. Compare the plan that covers your whole campaign.
Yes. Apollo includes email sequences and contact data. Check how many email accounts you can connect and how your team handles replies. Pay for a separate sender when Apollo leaves a gap you need to fill.
No. It means you can connect email accounts to the software. You still need the accounts and domains, which may cost extra. Some plans also limit how many accounts you can connect or warm up at once.
Yes, on plans that count emails sent. One opening email and two follow-ups to 1,000 people can use 3,000 sends. Other plans count people contacted. Check whether the same person counts again in a new billing month.
Apollo and Snov.io offer limited free access. Other tools offer trials. Before relying on a free plan, check how many emails it allows and whether you can send follow-ups and manage replies.
Pay for a feature you will use. Test whether the AI writer produces accurate messages you would send. Check what warm-up includes. Neither feature guarantees that emails reach the inbox or turn into meetings.
Yes. CallTeam can prepare the calling list, reach the right people, qualify interest and follow up alongside your emails. Bring your offer, target market and list to a free 30-minute call. We will discuss who to call and what happens next.
Get help with the calls
Keep sending your emails. CallTeam can make the calls, qualify interest, follow up and book appointments.
Bring your offer, target market and list. We will agree on who to call and how to pass interested prospects to your team.
Tell us about your business and we’ll discuss how we can help.