The CallTeam buying desk / 09

8 best HubSpot CRM alternatives for small sales teams.

Before you upgrade HubSpot, see what your team would pay elsewhere and what you would lose by switching.

Compare the 8 alternatives ↓See the five-user costs →

Pipedrive · Close · Zoho CRM · Freshsales · monday CRM · Salesforce · Microsoft Dynamics 365 · Attio

CallTeam's starting verdict: keep HubSpot if Free or Starter does the job. Before buying Professional, compare Pipedrive for a simpler pipeline, Close for daily calling, and Zoho or Freshsales for a lower licence budget. Price the marketing and service tools you would still need.

Prices and features checked 8 November 2026. Official sources are linked in the reviews.

Replacing Salesforce instead? Our Salesforce alternatives guide covers edition costs, migration and the work of running the CRM.

01 / Choose a shortlist

HubSpot competitors.
Prices and the catches.

Main prices are USD per user per month on annual billing, before tax. Calling, marketing tools and setup can cost extra.

HubSpot and eight CRM alternatives: suitable teams, annual-plan rates and limitations
CRMChoose it forPlan to compareThe catch
HubSpotSales Hub ProfessionalSales shares a working system with marketing and service.$90 / Sales Seat / monthAnnual upfront payment + $1,500 onboardingSequences need Professional or Enterprise. Check cheaper HubSpot tiers before replacing it.
PipedriveGrowthYour team mainly needs deals, email sync and reliable follow-up.$24 / user / month*Growth, annual billing; see price note belowWeb calling needs another provider. LeadBooster, documents and campaigns can add to the bill.
CloseGrowthReps spend much of the day calling and following up.$99 / user / monthGrowth, annual billing; $109 monthlyThe cheaper Essentials plan has no automated workflows. Phone numbers and usage cost extra.
Zoho CRMStandardYou want email, workflows and follow-up at a low seat price.$14 / user / monthStandard, annual billing; $20 monthlySomeone must own the configuration. Calling numbers and usage consume paid credits.
FreshsalesProYou want a sales CRM with built-in calling and sequences.$39 / user / monthPro, annual billing; $47 monthlyGrowth's $9 annual rate excludes sales sequences. Phone usage needs paid credits.
monday CRMProThe team wants configurable boards and shared sales processes.$28 / seat / monthPro, annual billing; $41 monthlyThree-seat minimum, then seat buckets. Smart Call is mobile-only and uses AI credits.
SalesforcePro SuiteYour business needs custom sales processes and app integrations.$100 / user / monthPro Suite, annual contract; Starter is $25Sales cadences and API access can add charges. Configuration needs an owner.
Microsoft Dynamics 365 SalesEnterpriseMicrosoft already runs the business and you have someone to manage setup.$105 / user / monthEnterprise, paid yearly; Professional is $65Teams calling has separate licence and phone requirements. Setup adds work.
AttioProYou want a configurable CRM for relationships and email follow-up.$79 / user / monthPro, annual billing; $99 monthlySequences require Pro. Call Intelligence does not include an outbound phone service.

* Pipedrive's live USD page showed Growth at $24; older official pages showed $39. Confirm your checkout price.

Got the leads? Hire CallTeam to make the calls.

We can prepare the list, reach out to suitable buyers and handle follow-up. Bring your offer and the CRM you already use.

Book a free 30-minute call ↗

Buying your first CRM? Compare small-business CRMs, free-plan limits and entry costs.

Choosing a CRM for daily calling? Compare calls, callbacks and handoffs in our outbound sales CRM guide.

02 / Check your current bill

Where HubSpot
gets expensive.

Free and Starter can be good value. The bigger jump comes when your team needs sales sequences and stronger automation.

Free CRM

$0Up to 2 users

Up to 1,000 contacts for basic contact and deal management.

Sales Starter

$20Standard / Core Seat / month

Limited sales automation. New-customer offers start lower.

Professional

$90/ Sales Seat / month, paid annually

Sales sequences and broader automation. Required onboarding adds $1,500.

Enterprise

$150/ Sales Seat / month, billed annually

Advanced controls. Required onboarding adds $3,500.

The seat price is only part of it.

Five Professional Sales Seats cost $6,900 in year one: $5,400 in annual licences plus $1,500 onboarding. Paying $100 per seat monthly raises that figure to $7,500 and still requires an annual commitment.

Professional includes 3,000 calling minutes per account each month, shared across users. An extra 1,000 minutes costs $50 monthly. Check the calling countries and limits your campaign needs.

Check which Hub you are replacing.

Marketing Hub contact charges are separate. Add any forms, campaigns and service tools you keep to the cost of your new CRM.

Sales users need the appropriate Sales Seats for Professional features. A cheaper Core Seat does not give a seller the same access.

New-customer Starter offer: $7 per seat monthly with annual upfront payment or $10 monthly. Get the renewal price in writing. The standard rate is $20; the five-user table compares Professional.

Official HubSpot sources: Sales Hub pricing ↗ · Product and seat limits ↗ · Extra calling capacity ↗ · Starter offer ↗ · Free CRM limits ↗

Keep it

The current plan does the work.

Your reps can manage deals, follow up and report properly. Avoid a migration just to save a small amount on seats.

Upgrade it

The missing feature has clear value.

Price Professional when the wider HubSpot setup saves real work across teams. Ask the vendor to demonstrate your process on the plan being quoted.

Replace it

The required tier is too much.

You mainly need a pipeline, calls and follow-up. Test two alternatives and compare the full first-year cost before committing.

Our verdict: make the upgrade justify its cost.

HubSpot can earn its price when the business uses the wider platform. A small team paying for basic sales work should compare the simpler options before moving up a tier.

03 / What we would buy and why

Eight alternatives.
CallTeam's honest verdicts.

Choose the two that fit your team's work. Trial them with the same records and follow-up tasks.

A simpler pipeline

HubSpot vs Pipedrive

Growth

What works

Growth includes full email sync, tracking, automations and follow-up sequences. The visual pipeline gives reps a straightforward way to manage deals and the next activity.

The drawback

Browser calling needs a connected phone provider. Marketing campaigns and advanced document tools are separate add-ons.

Cost and add-ons

Growth is listed at $24 per user per month, billed annually; see the price difference noted above. LeadBooster, Smart Docs, Projects and Campaigns cost extra.

Official sources: Current USD pricing ↗Sequences ↗Calling options ↗Add-on billing ↗Older published price ↗

Calls inside the CRM

HubSpot vs Close

Growth

What works

Growth combines the pipeline, email, automated workflows and a power dialer. Calls and follow-up can stay on the same lead record, which suits a busy calling team.

The drawback

Existing HubSpot activities need a separate migration from your contacts. Plan how to move the history and rebuild your automations.

Cost and add-ons

Growth costs $99 per user per month on annual billing, or $109 month to month. Essentials costs $35 or $49 on those terms but leaves out workflows. Add numbers, calling, SMS and optional AI usage.

Official sources: Plans and extra charges ↗Workflow steps ↗Migrating existing history ↗

A tight subscription budget

HubSpot vs Zoho CRM

Standard

What works

Standard already includes email integration, workflow rules and Cadences for follow-up. You do not need Professional simply to get a sequence of sales activities.

The drawback

Cadence and automation limits depend on the edition. Someone must own field setup and follow-up rules.

Cost and add-ons

Standard is $14 per user monthly on annual billing or $20 month to month. Built-in telephony charges for numbers and usage. Supporting Team User licences have restricted access and do not replace full sales licences.

Official sources: USD plans ↗Cadence limits ↗Telephony charges ↗

Sales email and phone together

HubSpot vs Freshsales

Pro

What works

Freshsales combines contact and deal management with email and phone tools. Pro adds sales sequences and more automation, making it the relevant tier for repeated follow-up.

The drawback

Pro allows ten sales sequences per user. Phone credits sit outside the licence price.

Cost and add-ons

Pro costs $39 per user per month on annual billing, or $47 month to month. Growth costs $9 or $11 on those terms. Phone numbers, inbound and outbound calls, and some calling features consume prepaid credits.

Official sources: US pricing and features ↗Sequence configuration ↗Phone credits ↗

Visual team coordination

HubSpot vs monday CRM

Pro

What works

monday CRM gives teams flexible boards, ownership and automation. Pro includes sequences. Its Smart Call feature supports native calls in the mobile app with recording and summaries.

The drawback

Smart Call has no browser calling or power dialer. Reps calling from laptops need a separate phone integration.

Cost and add-ons

Pro costs $28 per seat per month on annual billing, or $41 monthly. Standard costs $17 or $25 on those terms. Four users pay for five seats; six pay for ten. Smart Call uses five AI credits per connected minute. Confirm the price of extra credits.

Official sources: CRM prices ↗Seat buckets ↗Smart Call limits ↗Calling credits ↗

More process control

HubSpot vs Salesforce

Pro Suite

What works

Starter offers basic CRM at a published price. Pro Suite adds more customization, quoting, forecasting and app integrations for a business with a defined sales process.

The drawback

Pro is four times Starter's seat price. It is easy to build a substantial bill around additional sales tools and administration. Confirm the exact edition needed for every integration.

Cost and add-ons

Starter is $25 per user monthly. Pro Suite is $100 with an annual contract. Its pricing table lists API access at another $25 per user monthly. Sales Engagement starts at $50 extra per user monthly, billed annually; confirm edition eligibility in the quote.

Official sources: Sales plans and API pricing ↗Pro Suite features ↗Sales Engagement pricing ↗

A Microsoft-based business

HubSpot vs Microsoft Dynamics 365 Sales

Enterprise

What works

Dynamics connects sales records with the Microsoft environment. Enterprise includes Sales Accelerator for up to 1,500 sequence-connected records a month, supporting organized follow-up.

The drawback

Professional has more limited automation. Teams calling needs separately licensed and configured phone service.

Cost and add-ons

Sales Professional is $65 per user monthly, Enterprise $105 and Premium $150, paid yearly. Phone service and some Power Platform capabilities need additional licences. The ten-seat minimum on Relationship Sales belongs to that separate LinkedIn bundle.

Official sources: USD sales plans ↗Sales Accelerator capacity ↗Teams dialer requirements ↗

Flexible customer records

HubSpot vs Attio

Pro

What works

Attio offers flexible records, synced mailboxes and automation. Pro adds email sequences and more access controls. Its HubSpot migration route can bring across more than a basic CSV import.

The drawback

Attio describes sequences for warm leads, existing customers and expected messages. Phone calls need a separate integration. Check the workspace credit allowance for the automation and enrichment you plan to use.

Cost and add-ons

Free supports up to three seats. Plus costs $35 per user per month on annual billing, or $44 monthly. Pro costs $79 or $99 on those terms. All workspace members use the same plan. Calling providers and extra credits add charges.

Official sources: Current plans and credits ↗Sequence access and intended use ↗Phone integration ↗HubSpot migration ↗

Keeping the CRM and improving the phone setup? Compare our cold calling dialers and Nooks alternatives for small teams.

04 / A simple team budget

What five sales users
cost for one year.

Five users × the annual-plan rate × 12, plus HubSpot's required onboarding. All amounts are USD.

Five users: annual licences and the HubSpot onboarding fee
Selected planAnnual licencesOnboarding addedShown subtotal
HubSpotSales Hub Professional$5,400$1,500$6,900
PipedriveGrowth$1,440*Not included$1,440*
CloseGrowth$5,940Not included$5,940
Zoho CRMStandard$840Not included$840
FreshsalesPro$2,340Not included$2,340
monday CRMPro$1,680Not included$1,680
SalesforcePro Suite$6,000Not included$6,000
Microsoft Dynamics 365 SalesEnterprise$6,300Not included$6,300
AttioPro$4,740Not included$4,740

Extra costs: tax, phone service, credits, optional apps and any HubSpot subscriptions you keep. Setup and migration for alternatives are excluded; ask for a quote.

monday's example uses its five-seat bundle. Pipedrive uses the $24 offer noted above. See each review for the features included in the selected plan.

Calculate the switch before cancelling.

Compare the full first-year cost with keeping or upgrading HubSpot. Include any months when you will be paying for both systems.

For the wider calling budget, our campaign ROI calculator includes your team costs, expected meetings and customer economics.

05 / Protect the work already done

Move ten records
before moving the team.

Pick a current deal, an old customer, a contact with several activities and someone who asked you to stop. Check them in the new CRM before cancelling HubSpot.

A CSV is only the start.

HubSpot record exports contain properties and selected associations. Activity history and attachments need separate handling. Working automations must be rebuilt or replaced.

  • Contacts and companies: preserve IDs, linked records, owners and custom fields.
  • Sales history: inspect notes, emails, calls, files and associated deals.
  • Open work: check callbacks, tasks, dates and stop requests.
  • Connected tools: test forms, calendars, reporting and data sync.

HubSpot record exports ↗ · Activities, files and other exports ↗

Test the next call.

Open one sample contact. Read the last conversation, make a call and assign a dated callback to another rep. Then check that rep's queue. If the history or task is missing, fix the migration before importing the full list.

What if you already use Apollo?

Apollo has deals, tasks and pipeline reporting alongside its contact data. Check whether those cover your process or should sync with a dedicated CRM.

If the problem is finding useful contact numbers, our Apollo alternatives comparison addresses that buying decision. Use the mobile vs company number guide to decide what to call first.

Apollo deals and pipeline tools ↗

Have the opening ready for your first call.

Once the records are ready, choose a script for your buyer and check the wording before the session.

Free script library

Find words for your next call.

Choose a B2B script by industry or situation. Adapt the opening, questions and replies to your buyer.

Browse free cold calling scripts → Free script checker

Check your opening before you dial.

Paste your draft, review the wording and edit an opening you can practise. No email required.

Check my cold call opening →

06 / Free switching checklist

Five questions
before you leave HubSpot.

Copy these into your buying notes. Use the same questions for a trial, an upgrade or the next renewal.

1. Which HubSpot features do we use every week, and which can we drop?
2. What is the full first-year price for our sales users, calling, essential add-ons, onboarding and migration? What changes at renewal?
3. Can we move ten sample records with their companies, deals, notes, activities, attachments and stop requests?
4. Can a rep make a call, record the outcome and assign a callback without losing the history?
5. Who will rebuild the forms, integrations and follow-up rules, and when can we safely cancel the old subscription?

07 / Direct answers

HubSpot alternatives:
common buying questions.

What is the best HubSpot alternative for a small sales team?

Start with Pipedrive for pipeline management, Close for daily calling, or Zoho CRM and Freshsales for a lower licence budget. Choose monday CRM for visual coordination and Attio for flexible relationship records. Salesforce and Dynamics suit teams with more complex processes and someone to manage the setup.

Which CRM is cheaper than HubSpot?

Against five HubSpot Sales Hub Professional seats, Zoho Standard, Pipedrive Growth, monday CRM Pro and Freshsales Pro have lower published annual licence totals in this comparison. Add phone service and setup to each quote. HubSpot Free or Starter can still cost less than switching.

Is there a free HubSpot alternative?

Zoho CRM and Attio offer free plans for up to three users. HubSpot Free supports up to two users and 1,000 contacts. Check email, automation, reporting and export limits before moving to a free plan.

Why does HubSpot get expensive when a sales team grows?

The feature tier matters as well as the number of users. Sales sequences require Professional or Enterprise. Five Professional Sales Seats at the $90 annual-billing rate cost $5,400 a year, plus $1,500 required onboarding. Calling capacity, other Hubs and optional products can add to that.

Should we choose HubSpot or Pipedrive?

Choose Pipedrive Growth for a focused sales pipeline, email sync and follow-up. Keep HubSpot when sales, marketing and service depend on its shared records and workflows. Include the tools you would still pay for after switching.

Can Apollo replace HubSpot CRM?

Apollo includes deals, tasks and pipeline reporting alongside prospecting and outreach. It may cover a simpler sales process. Test ownership, history, reporting and CRM sync before cancelling HubSpot. Buying contact data alone does not replace the forms, marketing automation or service processes your business uses.

Will all our HubSpot history move to another CRM?

A standard record export contains properties and selected associations. Activities, attachments and working automation need separate handling. Move a small sample first and check notes, email history, linked deals, owners and future tasks in the new CRM before cancelling access.

Can CallTeam call the leads already in our CRM?

Yes. Bring your current list, offer and target market. CallTeam can help with list preparation, cold calling, follow-up, qualification and appointment handoff. We will review the campaign and agree how records and next steps will be shared.

Put the CRM to work

Need someone to
call the leads?

CallTeam runs B2B cold calling campaigns, from list preparation through follow-up and qualified appointment handoff.

Bring your current setup. We will discuss the buyers, the offer and how you want results recorded, then tell you whether the campaign fits.

Book a free 30-minute call ↗See our cold calling service →

Bookmark this guide for your next CRM review. Recheck the official prices, your required features and the work needed to move.

Get in touch

Need more leads, calls or booked appointments?

Tell us about your business and we’ll discuss how we can help.

We'll reply within one business day.